The influence of store atmosphere and service quality on purchase decisions at Muslimah store in Merauke Regency

Wed, 01 Apr 2026 00:00:00 +0000

This study aims to examine the effect of store atmosphere and service quality on purchase decisions at Muslimah store, located in Kampung Harapan Makmur, Merauke Regency. The population in this research consists of end consumers who have made purchases at Muslimah store, with an unlimited and large population size. The sample of the study consists of 96 respondents, determined using Cochran’s formula and a purposive sampling technique based on specific criteria, such as having shopped within the last six months and having direct experience with the store atmosphere and staff service. This research applies a quantitative explanatory approach, utilizing both primary and secondary data. Data collection techniques include observation and the distribution of a Likert-scale questionnaire. Data were analyzed using SPSS version 25 through validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that the store atmosphere variable (X₁) has a positive and significant partial effect on purchase decisions (Y). The service quality variable (X₂) also has a positive and significant partial effect on purchase decisions (Y). The F-test shows that both store atmosphere and service quality simultaneously have a significant influence on purchase decisions. Therefore, it can be concluded that both partially and simultaneously, store atmosphere and service quality significantly affect purchase decisions at Muslimah store.

Family decision-making and youth financial decisions: evidence from financial capability

Sheilla Putri Agustin, Agustinus Numberi — Wed, 15 Apr 2026 04:19:31 +0000

This study examines the impact of financial capability – comprising financial awareness, experience, skills, and knowledge – on financial decision-making among youth in Jayapura, Papua, Indonesia, while exploring the moderating role of family decision-making dynamics. A total of 229 respondents aged 17 to 25 completed a structured questionnaire, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that financial awareness significantly enhances financial knowledge, which in turn is a strong predictor of sound financial decision-making. Financial experience contributes substantially to the development of financial skill; however, financial skills alone do not exert a direct influence on decision-making behavior. Notably, family decision-making significantly moderates the relationship between financial knowledge and financial decision-making, underscoring the importance of sociocultural context in shaping youth financial behavior. These findings highlight the necessity of comprehensive financial education programs that integrate both individual financial competencies and familial influences. This study contributes to the financial capability literature by emphasizing the role of family as a contextual factor in financial decision-making processes among young adults.

Global Advances in Business Studies

The influence of store atmosphere and service quality on purchase decisions at Muslimah store in Merauke Regency

Family decision-making and youth financial decisions: evidence from financial capability